Logan Paul Net Worth (Money & Salary)

What is Logan Paul’s net worth?

Logan Paul, an American YouTuber, boxer, internet personality, and actor, boasts a net worth of $150 million. As it stands now, he has over 23.6 million followers on his YouTube channel. Throughout various periods, he has ranked among the highest-paid YouTubers globally, earning at least $20 million annually. On Instagram, he enjoys the company of 27 million followers, alongside 18 million on TikTok.

In addition to his YouTube success, Logan operates a very profitable merchandise company known as Maverick Apparel, which raked in over $40 million in sales during its initial nine months.

Since November 2018, he has been the host of the Impaulsive podcast. In recent times, both Logan and his brother Jake have transitioned into the professional boxing scene.

Logan entered into a multi-year agreement with WWE in 2023, reportedly for a three-year term valued at $15 million, following several previous appearances.

Prime Energy Drink

Recently, the energy drink “Prime” has gained significant attention in discussions about Logan Paul’s net worth. For those unfamiliar, Logan and his boxing adversary KSI have been promoting Prime since its launch in January 2022. According to unverified claims from Prime, the drink is said to have generated $565 million in revenue from December 2022 to December 2023.

Do Logan Paul and KSI own Prime? Not entirely. While they serve as promoters, they reportedly have equity in the brand. It is commonly thought that each of them either owns 20% individually or collectively possesses 20%. The majority interest is held by a Louisville-based parent company known as Congo Brands, co-owned by Max Clemons and Trey Steiger.

Assuming that Logan and KSI each own 20% of the brand, when Rockstar sold to Pepsi for $3.8 billion in 2020, it was generating revenue of $800 million, which suggests that Rockstar sold for approximately five times its revenue. If Prime is generating $600 million annually, one could reasonably infer the brand’s total value.

value hovers around $3 billion (equivalent to 5 times $600m). If each of Logan and KSI possesses a 20% stake in the brand, their theoretical shares would amount to $600 million. Should they collectively hold only 20%, or 10% each, this would translate to $300 million each. Given that their actual equity stakes remain undisclosed and the brand’s revenue figures are yet to be verified, all of the previous statements remain speculative at best. Nonetheless, it’s reasonable to conclude that both own significant and valuable interests in a thriving enterprise.

Prime has secured endorsements from numerous celebrities, such as quarterback Patrick Mahomes, soccer sensation Erling Haaland, and MMA champion Alexander Volkanovski. It seems likely that these celebrities were also granted equity in return for their promotion.

Early Life

Logan Alexander Paul entered the world on April 1, 1995, in Westlake, Ohio. He has a younger sibling, Jake Paul, who is likewise a sensation on social media. At the age of ten, Logan embarked on his YouTube journey, launching a channel named Zoosh.

In 2012, he earned recognition as an All-Star linebacker for the football team at Westlake High School. Additionally, he was crowned a State Champion wrestling in high school and further pursued engineering studies at Ohio University. From 2013 to 2014, his follower count on various social platforms skyrocketed from 900 to 1.5 million, with particular fame on the now-defunct Vine. He left college at Ohio University in 2014, moving to Los Angeles.

Career

A mix of his work from Vine was compiled into a YouTube video that gained significant traction. In April 2014, this compilation amassed over four million views within its first week. Following this success, he reached 4 million followers on Vine and secured contracts to create paid content for HBO, Pepsi, Virgin Mobile, among others. By 2015, he ranked as the 10th most influential personality on Vine, generating substantial income through his short clips. After Vine’s closure, Paul transitioned his content over to YouTube.

As of now, Logan’s videos have gathered nearly six billion views. His YouTube channel boasts over 23.6 million subscribers, while he enjoys 26 million followers on Instagram and 15 million fans on Facebook.

Suicide Forest Controversy

On December 31, 2017, Paul uploaded a video to his YouTube channel filmed in Aokigahara, located at the base of Mount Fuji in Japan. This area, often referred to as the suicide forest, is notorious for being a location where numerous individuals have taken their lives. The disturbing video featured a deceased person hanging from a tree. Within 24 hours of its release, the video garnered 6.3 million views. This led to the creation of various online petitions urging YouTube to remove Paul’s channel. Subsequently, Paul took down the video from his channel and issued a public apology on Twitter on January 1, 2018. A statement from YouTube on January 9 publicly condemned the content of his video. On January 10, the platform announced the removal of Paul’s channels from its preferred ad program, known as Google Preferred. Paul also faced termination from YouTube.

the red series titled “Foursome.” Subsequently, Paul contributed $1 million to organizations focused on suicide prevention.

Other Controversies

In early February 2018, all advertisements on Paul’s YouTube channels were suspended due to his “pattern of behavior.” YouTube specifically cited incidents such as Paul participating in the “Tide Pod challenge,” a moment when he filmed himself taking a fish out of his pond to “jokingly give it CPR,” and another instance where he used a taser gun on two deceased rats. During this time, Paul did not receive any revenue from page views. Two weeks later, YouTube reinstated ads on his channel, though he was placed on a 90-day probation period, during which his content was disqualified from appearing on the trending tab of YouTube.

In January 2019, during a segment of his podcast, Paul remarked, “What is it, male-only March? … We’re gonna attempt to go gay for just one month.” These comments drew significant backlash as many criticized him for suggesting that being homosexual is a choice.

KSI Boxing Matches

Logan Paul and fellow YouTuber KSI have a famously antagonistic relationship. On August 25, 2018, KSI and Logan held a pay-per-view boxing match, which was touted as “the biggest internet event in history.” A rematch happened on November 9, 2019, at the Staples Center in Los Angeles. The first match attracted 2.25 million live viewers, with 1 million watching via pay-per-view and an estimated 1.2 million streaming illegally on Twitch. Ultimately, 1.3 million viewers purchased the fight through PPV, resulting in nearly $13 million in revenue. It’s estimated that both Logan and KSI earned around $2 million each, before taxes, factoring in additional sources like merchandise. Both fighters were promised a minimum of $900,000 for the subsequent fight, which was streamed by boxing company DAZN USA, and their total earnings likely exceeded $3 million each for the second match.

Personal Life

In the autumn of 2015, Paul resided in a Hollywood apartment complex with his roommates, Mark Dohner and Evan Eckenrode, along with other social media celebrities like Juanpa Zurita, Amanda Cerny, and Andrew Bachelor. Their proximity allowed them to collaborate on videos for their respective channels.

In the fall of 2017, Paul relocated to an estate in Encino.

In July 2018, Paul and actress Chloe Bennet publicly acknowledged their relationship, having reportedly dated for a year prior to the official announcement. They parted ways in September of the same year.

Paul is affected by red-green colorblindness.

In May 2020, Logan Paul confirmed his relationship with model Josie Canseco, the daughter of baseball great Jose Canseco. In June 2020, he shared a video on his YouTube channel titled “I Bought My Girlfriend A Horse.” In the video, after a small disagreement, Paul sought to apologize by purchasing Josie, who enjoys horseback riding, a horse of her own. The video depicts the couple riding horses, with Paul informing her of the gift, stating: “100% yours. Even

“If we break up, you can keep them.”

In 2022, model Nina Agdal began dating Paul. Their engagement was announced in July 2023.

Annual Earnings

Logan earned $12.5 million in 2016, followed by $12 million in 2017. The earnings increased to $14.5 million in 2018, but dropped to $10 million in 2019. By 2021, his total earnings had risen to $18 million.

From September 2022 through September 2023, Logan brought in $20 million.

Real Estate

Logan Paul resided in this mansion located in the Encino suburb of Los Angeles for several years:

He bought the property in October 2017 for $6.55 million, having been listed for $8.5 million months earlier. With over 30,000 square feet, the mansion offers 14 rooms. Logan ultimately sold the house in April 2022 for $7.4 million, with the buyer being Machine Gun Kelly.

Currently, Logan resides in Puerto Rico, renting a mansion worth over $13 million within a private gated community at Ritz-Carlton.

In 2019, he acquired Fobes Ranch, an 80-acre property in the San Jacinto Mountains, for $1 million. This location, around two hours east of downtown Los Angeles, was previously inhabited by Harvard professor and LSD producer Timothy Leary in the 1960s, who produced LSD with a group of surfers from Laguna Beach known as the “Brotherhood of Eternal Love.”

Floyd Mayweather Boxing Match

On Saturday, June 6, 2021, Logan fought Floyd Mayweather in a professional boxing match. Reportedly, Logan negotiated a deal that guaranteed him a base salary of $250,000 along with 10% of Pay Per View profits, while Mayweather was said to be guaranteed $10 million for his appearance, plus 50% of the PPV profits.

Logan estimated his earnings from the match would at least be $20 million, while Floyd claimed his earnings would exceed $50 million.

In actuality, around 1 million viewers purchased the fight. Consequently, Floyd earned an estimated $35 million, while Logan made around $5.25 million.