KSI Net Worth (Money & Salary)

What Is KSI’s Net Worth?

Known as KSIOlajidebt or simply KSI, this English YouTube personality, video game commentator, comedian, and rapper boasts a net worth of $100 million. He ranks among the highest earners in the internet personality sphere. From September 2022 to September 2023, KSI earned $25 million. Currently, he manages three YouTube channels: “KSI,” “JJ Olatunji,” and “KSIClips,” with his videos totaling over 8.6 billion views. His primary channel continues to attract an audience of 24.1 million subscribers. Additionally, KSI is a former member of the YouTube group Sidemen, which operates four channels: “Sidemen,” “MoreSidemen,” “SidemenReacts,” and “SidemenShorts.”

The name KSIOlajidebt derives from the gaming community title “KSI,” his real name Olajide, and BT which represents British Telecom. He predominantly engages in FIFA gaming content, having played alongside Arsenal and England midfielder Alex Oxlade-Chamberlain. As a musician, KSI launched the single “Lamborghini” (featuring P Money) in 2015, securing the #7 position on the UK R&B chart and #30 on the UK Singles Chart. His studio albums include “Dissimulation” (2020) and “All Over the Place” (2021), and he has collaborated on singles with artists such as BlacknWhite, Sway, and Yogi. In 2015, KSI authored “KSI: I Am a Bellend,” which was retitled in the U.S. as “I Am a Tool: How to Be a YouTube Kingpin and Dominate the Internet.”

A notorious rivalry exists between KSI and Logan Paul, highlighted by their pay-per-view boxing match on August 25, 2018, which was branded as “the biggest internet event in history.” The initial bout concluded in a draw, leading to a rematch on November 9, 2019, at the Staples Center in Los Angeles. The first contest attracted 2.25 million live viewers, 1 million through pay-per-view, and an estimated 1.2 million who watched illegally via Twitch. Ultimately, 1.3 million purchased the fight through PPV, generating approximately $13 million in revenue. It is estimated that both KSI and Logan earned around $2 million each from this event before taxes, factoring in other income sources such as merchandise. For their second match, they were each guaranteed at least $900,000, with total earnings likely exceeding $3 million each, as the fight aired through boxing promoter DAZN USA. Prior to this, KSI had another notable fight with rival Joe Weller, winning by technical knockout in the third round. This match attracted 1.6 million live viewers and accumulated 21 million views within the first 24 hours.

Prime Energy Drink

KSI’s net worth discussions have recently centered around the energy drink “Prime.” For those unfamiliar, Logan Paul and KSI have endorsed Prime since its launch in January 2022. Unverified reports from Prime indicate that between December 2022 and December 2023, the drink earned $565 million in revenue.

Do Logan Paul and KSI own Prime? No, they act as promoters but possess equity in the brand. It is widely believed that they either each own 20% or collectively hold 20%. The majority share is managed by Cango Brands, a Louisville-based umbrella company co-owned by Max Clemons and Trey Steiger.

If we assume Logan and KSI each hold a 20% stake in the brand, we can draw comparisons to Rockstar, which was sold to Pepsi for $3.8 billion in 2020 while generating $800 million in revenue—indicating a sale at approximately 5 times revenue. If Prime achieves $600 million in annual revenue, one can estimate its overall value to be around $3 billion (5 times $600 million). Therefore, if both Logan and KSI own 20% of the brand, their paper stakes would equate to $600 million.

If their ownership is indeed a combined 20%, with 10% each, that would equate to $300 million for each individual. Given that their actual equity stakes remain undisclosed and the brand’s revenue figures are not verified, it all amounts to mere speculation. Nevertheless, it is reasonable to conclude that both possess significant stakes in a thriving enterprise.

Prime has attracted an array of celebrity endorsements, including quarterback Patric Mahomes, soccer sensation Erling Haaland, and MMA champion Alexander Volkanovski. One might safely infer that equity was also granted to these celebrities in return for their support.

Early Life

Born Olajide Olayinka Williams Olatunji on June 19, 1993, in Watford, Hertfordshire, England, KSIOlajidebt is the son of Yinka, who hails from London, and Jide, who comes from Nigeria. KSI also has a younger sibling, Deji, who is a YouTuber himself; in 2015, KSI held the top position on Tubular Labs’ list of the “UK’s Most Influential YouTube Creators,” while Deji was placed second. While attending Berkhamsted School, KSI formed a friendship with Simon Minter, who later became a fellow member of the Sidemen group. In 2018, a video released by Deji revealed KSI’s personal bank details, leading KSI to publicly express his displeasure towards his family over Deji’s actions, stating, “Don’t you f**king dare put my information out on blast like that. I keep that shit private. Mom, dad, I’m disappointed.”

YouTube Career

KSI initiated his first YouTube channel under the username “JideJunior” in 2008, followed by the creation of the “KSIOlajideBT” account in July 2009. After beginning to generate a consistent income from his FIFA gaming commentary videos, he decided to leave sixth form college. KSI later expanded his content to include vlog-style videos and a broader range of games, reaching one million subscribers by 2012. He joined Polaris, a sub-network of Maker Studios, in 2013, and that October, he became a member of the Sidemen—a British YouTube group known for sketches, challenges, and gaming commentary. In August 2017, KSI announced his departure from the Sidemen and subsequently released diss track videos targeting the other members.

Music Career

KSI made his music debut with the album “Dissimulation,” which was released in May 2020, reaching #1 on the Irish Albums Chart and #2 on the UK Albums Chart. This Gold-certified album includes several singles: “Down Like That” (featuring Rick Ross, Lil Baby, and S-X), “Wake Up Call” (featuring Trippie Redd), “Poppin” (featuring Lil Pump and Smokepurpp), “Houdini” (featuring Swarmz and Tion Wayne), and “Killa Killa” (featuring Aiyana-Lee). His subsequent album, “All Over the Place,” which came out in 2021, peaked at the top of the UK Albums Chart and featured the Gold singles “Really Love” (featuring Craig David and Digital Farm Animals) and “Don’t Play” (with Anne-Marie and Digital Farm Animals). Additionally, KSI has released several EPs, including “Keep Up” (2016), “Jump Around” (2016), “Space” (2017), and “Disstracktions” (2017).

In 2021, the studio album “All Over The Place” was released by him.

Personal Life

KSI is deeply committed to charitable causes, having participated in numerous charity television programs including “Comic Relief,” “Stand Up To Cancer,” “Children in Need,” and “Sport Relief.” He made a generous donation of $10,000 in 2015 to YouTuber Castro1021’s online charity stream and also engaged in a Race Against Slime event to support SpecialEffect. This organization is based in the U.K. and aims to bring “fun and inclusion back into the lives of people with physical disabilities by helping them to play video games.” Between 2016 and 2018, KSI and his fellow Sidemen organized three charity football events which collectively raised nearly £400,000 for various charities, including Childline, the Saint’s Foundation, and the Charlton Athletic Community Trust. In 2020, he contributed $60,000 to the Black Lives Matter Global Network Foundation, among other charities that support black lives, and provided clothing to the Seaview Project. That same year, KSI also joined forces with “The Independent’s” Help the Hungry campaign and the “Evening Standard’s” Food for London Now campaign, in addition to performing on the charity single “Stop Crying Your Heart Out” for Children in Need. During BBC Radio 1’s “Lol-a-thon” in 2021, he made a donation of £10,000 to Comic Relief.

A longtime supporter of Arsenal F.C., a London football club, KSI has made appearances on AFTV, a channel dedicated to Arsenal fans. In 2012, he faced allegations of sexually harassing women during a Eurogamer event, as well as sexually assaulting spokesmodel Brandy Brewer. Despite Brewer later stating on Twitter, “I consented to the motorboat it’s called comedy……relax,” KSI was banned from all future Eurogamer events.

Awards and Nominations

KSI won a Diamond Creator Award/YouTube Creator Reward at the YouTube Creator Awards in 2016, and he was named Vlogger of the Year by the NME Awards that same year. He received an Amazon Music UK award for Best Song in 2020 for “Lighter,” which also resulted in a BRIT Award nomination for Best British Single. Throughout his career, KSI has been nominated for three Shorty Awards: Best in Gaming in 2012, YouTuber of the Year in 2017, and Best YouTube Ensemble (with the Sidemen) in 2019. His book, “Sidemen: The Book,” was nominated for a British Book Award in 2017 in the category of Non-Fiction: Lifestyle Book of the Year, and he also received a nomination for a BBC Radio 1’s Teen Choice Award for Best British Vlogger that year. Other nominations include recognition from the Global Awards (Social Media Superstar, 2018), MTV Awards (Hottest Summer Superstar, 2020), MOBO Awards (Best Media Personality, 2020), and TMTV Awards (Hottest Summer Superstar, 2021). He was honored with the title of “Personality of the Year” at the Rated Awards in 2022.

Real Estate

During a 2020 interview with “Men’s Health,” KSI revealed that he owns over ten properties in England, with a cumulative value exceeding £10 million. In December 2021, he relocated from a flat he shared with a friend and invested in a story home in London priced at £10 million.