JoJo Siwa Net Worth (Money & Salary)

What Is JoJo Siwa’s Net Worth?

With a net worth estimated at $20 million, JoJo Siwa stands out as an American dancer, singer, actress, model, and reality television personality. She first gained recognition on the show “Abby’s Ultimate Dance Competition” before transitioning to the reality series “Dance Moms.” While reality television played a significant role in her rise to fame, her true success was attributed to her YouTube channel, which boasts hundreds of millions of views across many videos and close to 12 million subscribers. She has been recognized as one of the world’s most influential personalities.

Early Life

Born on May 19, 2003, in Omaha, Nebraska, Joelle Joanie Siwa experienced a meteoric rise with music videos like “Boomerang” and “I Can Make U Dance” on YouTube. Following a successful tour in 2018, she began performing in sold-out arenas, initially covering 52 cities in the United States and Canada, later expanding her reach to the United Kingdom and Australia.

JoJo Siwa Hair Bow Sales

Many of JoJo’s fans speculate that her net worth could be significantly greater than what we estimate, given her reported sales of 40 million hair bows. While this figure hasn’t been independently verified or reported in business journals, her product sales undoubtedly contribute substantially to her income. However, even if the 40 million bows figure is accurate, it doesn’t imply that JoJo is raking in “hundreds of millions” from the sales.

Typically, celebrities involved in product lines receive compensation only after achieving certain sales milestones, post-recovery of production and marketing expenses. If JoJo has indeed sold 40 million bows, it suggests that such milestones have been reached and surpassed, indicating she is earning a share of the profits.

Analyzing the average cost per unit sold at $9 per bow, we conservatively estimate a net profit of $2.5 per sale. From similar celebrity endorsement arrangements, JoJo might realistically receive 20% of the profits after expenses are covered, amounting to $0.54 per sale, before taxes. Assuming she sold 40 million bows, she likely needed to sell around 10 million to cover her initial costs, leading to approximately $16 million in earnings before taxes, translating to roughly $8 million afterward.

The calculations clearly indicate that JoJo is indeed generating substantial income from her product sales alone. It’s important to note that any net worth figure presented on our site reflects amounts post-tax. Therefore, for an individual to possess a net worth of $14 million, they would need to earn between $25-30 million prior to taxes and various fees. Should JoJo maintain her current popularity, we can foresee a future where her worth ranges between $50-100 million.

Filmography

Throughout her career, JoJo Siwa has made numerous appearances on television, including Nickelodeon productions such as “Ultimate Halloween Costume Party,” “Not-So-Valentine Special,” and “Ultimate Halloween Haunted House.” Additional noteworthy appearances feature roles in “School of Rock,” “SpongeBob SquarePants,” “Keeping Up with the Kardashians,” “The Substitute,” “The Masked Singer,” “Celebrity Family Feud,”
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Among her credits are “Dancing with the Stars,” “So You Think You Can Dance,” “America’s Got Talent,” and “High School Musical: The Musical: The Series.”

Additionally, Siwa contributed to the films “The Angry Birds Movie 2” and “The J Team.”

Over the years, Siwa has received numerous nominations and won at the Nickelodeon Kids’ Choice Awards for “Favorite Viral Music Artist,” “Favorite Musical YouTube Creator,” and “Favorite Social Music Star.”

Real Estate

In February 2020, JoJo made a $3.5 million purchase of a residence located in Tarzana, California, an LA suburb. Despite being just 16 at the time, she possessed financial resources surpassing what most earn in a lifetime. This new home was quickly showcased on her YouTube channel, allowing her dedicated fans an exclusive tour.

Spanning 6,000 square feet, the Mediterranean-style dwelling boasts ample room for JoJo’s entire family. Features such as marble floors, fireplaces, a gourmet kitchen, French doors, and numerous other amenities ensure that this young YouTuber will enjoy comfortable living for years ahead. The exterior is complemented by a swimming pool and a sports court.

Personal Life

Between August and November 2020, Siwa was romantically linked with TikTok star Mark Bontempo. In January 2021, she publicly identified as a member of the LGBTQ+ community via social media. Following this, JoJo Siwa disclosed her relationship with her best friend, Kylie Prew, in February 2021. Although they broke up in late 2021, the couple rekindled their relationship in May 2022. However, Siwa and Prew ended their relationship again in June 2022, leading JoJo to start dating social media personality Avery Cyrus in August. By December 2022, it was reported that Siwa and Cyrus had separated.